Learn
The research behind food noise and cravings.
By Vallabh Kulkarni, Founder, ZULO
Short reads on how cravings work, what the evidence says about quieting them, and how to think about food noise if you're on a GLP-1. Each piece is grounded in published research and cites its sources.
- What is food noise?
The persistent mental chatter about food — what drives it, how it differs from hunger, and why GLP-1 users experience it acutely.
- How long do cravings last?
Most cravings peak and pass within 3 to 5 minutes if you do not act on them. What the research shows and why a short pause is the lever.
- GLP-1 medications and food noise
What Ozempic and Wegovy do to food noise, why it can return between doses, and the behavioural tools worth pairing with the medication.
- Does mindfulness help with cravings?
Urge surfing, cognitive defusion, and other mindfulness-based approaches — what the evidence says works and what sounds good but doesn't.